Creating the wayfinding signage for this independent hotel in the social heart of Shoreditch
Project: 100 Shoreditch
Creative Partner: Jackson Daly
Client: Red Construction
Fit-out : JFK Signs Interiors
Location: London
Sector: Hotel & Leisure
A haven from the vivacity of city life, 100 Shoreditch provides its guest with a relaxed space with sweeping views over the London city skyline. It has been developed to include 258 bedrooms and suites, six restaurants and bars and five meeting rooms and event spaces. It is located in a prime position on Shoreditch High Street and it has been designed to reflect the independent spirit of Shoreditch.
Working with Jackson Daly, a leading branding and graphic design agency
After a rigorous tender process, we were delighted that Jackson Daly, contracting for Red Consturction, selected us to build and install many different types of signage for this exciting hotel. This was a huge project consisting of internal and external wayfinding for the entire hotel worth £100,000.
As 100 Shoreditch is an impressive modern build, justifiably Jackson Daly’s tender proposal was extremely comprehensive. Their specification documentation stipulated their expectations for the whole project, outlining its exact requirements for design and material, to construction and installation.
We are pleased to say that we were consulted on and met all elements of this brief. For some insight of how we dealt with some of the specification’s most significant challenges, please see the 100 Shoreditch: Spec challenges below.
Signage inspired by the independent spirit of evolving Shoreditch
All the signage and wayfinding for the project was predominately created using the best quality materials and design using state-of-the-art processes. A unique process was used using a specific rimex bronze material which enabled us to create a superb finish throughout the building. All the designs were created to portray the independent and creative spirit of Shoreditch.
Wayfinding Signage
Jackson Daly are leading wayfinding consultancy and deal with only the very best materials and design. A prime example of this is the unique eye-catching modern bronze aged 3mm brass laser cut lettering.
Illuminated Signage
A powder coated illuminated signage for the coffee shop onsite was installed. This shaped external illuminated signage created a unique standout piece.
A satisfied client and a continuous business partnership
Overall, we are proud to have produced and installed 100 Shoreditch’s complete wayfinding scheme to Jackson Daly’s specifications on time and on budget.
We continue to have a close business partnership with Jackson Daly and are presently working on several ambitious projects with them.
Bronze Toilet Signs
Bespoke toilet signs with a bronze finish engraved and filled to a perfect standard.
Bronze Signage
Bronze signage with a unique bronze rimex was used throughout the building to create a perfect finish.
Directional Wayfinding Signs
A large variety of directional wayfinding was used throughout the building. Laser cut metal lettering was used as individual wayfinding.
Projecting Signs
Internal projecting sign made from wood and hand painted with a powder coated fabricated bracket was used for the hotel’s main restaurant sign.
Bespoke Door Numbers
All door numbers for the hotels rooms and suites were fabricated from aluminium powder coated and laser cut and engraved and filled to create a premium finish.
Bronze Laser Cut Logo
A laser cut logo creating an unequivocally beautiful finish of bronze toned brass
100 Shoreditch: Spec challenges
In this section, we provide insight of how we dealt with some of this project spec’s most significant challenges.
Consultation
Upon reviewing F.r.a.’s spec, we identified that many aspects of their design proposal raised significant build challenges.
For their floor identification signage, F.r.a. had specified it to be built from 10mm brass. As a brass signage specialist, we recognised that not only would this be very expensive, when laser cut its near impossible to get a smooth finish, posing a health risk for residents.
In light of this, we advised to create this signage from 6mm brass with hand-polished edges.
In turn, for their reverse-etched signage, F.r.a want a unique asphalt-styled textured finish. As a leader in chemically etched signage, we advised that there was no standard manufacturing process for this finish.
To deliver this unique asphalt-styled textured finish for F.k.a., we created it with our supplier. We then mechanised the process to be able to roll it out on a large scale.
Quality Assurance
Jackson Daly work on significant international hospitality and premium lifestyle wayfinding and signage projects. To maintain the highest quality control, their specification requirements are very demanding, stipulating high standards across every aspect of the signage project.
To ensure that our signage standards met Jackson Daly’s detailed requirements, we followed a rigorous quality assurance process.
Before constructing any signage:
- we used a professional art worker to visualise Jackson Daly’s sign designs
- we prototyped a range of Jackson Daly’s more challenging sign finish requests
- we welcomed Jackson Daly to visit the workshop to review the signs
When installing the signage:
- we used software called Sightworx to send Jackson Daly’s monthly progress reports
- conducted an on-site review
Procurement
From reviewing Jackson Daly’s brief, it was clear that their design proposal required a vast quantity of concrete, brass and metal. Due to global trade issues caused by Brexit and Covid-19, brass is currently very difficult to procure. However, our strong network of suppliers was able to source brass from a mill based in Germany. Due to lead time issues, this was an involved and time-consuming process.
Timescale
Delivery and Installation
