Creating the wayfinding signage for this Iconic Landmark overlooking the Tower of London.
Project: Ten Trinity Square
Location: City of London
Sector: Hotel and Residential
Client: Reignwood Group
Partners: Jackson Daly
Ten Trinity Square: the rebirth of a 5-star hotel as it begins a new chapter
Originally opened as the Port of London Authority in 1922, Ten Trinity Square celebrates its 100th anniversary with the new headquarters of the Four Seasons Hotel. An extraordinary interior celebrating the rich history of this landmark brought together by superb accommodation, contemporary spaces and a host of amenities.
Working with Jackson Daly, a leading branding and graphic design agency
After a rigorous tender process, we were delighted that Jackson Daly, contracting for the Reignwood Group selected us to build and install the wayfinding signage for this extraordinary landmark which hosts a hotel, residential space and premier club.
As Ten Trinity Square was is an extremely ambitious build, justifiably Jackson Daly’s tender proposal was extremely comprehensive. Their specification documentation stipulated their expectations for the whole project, outlining its exact requirements for design and material, to construction and installation.
We are pleased to say that we were consulted on and met all elements of this brief. For some insight of how we dealt with some of the specification’s most significant challenges, please see the Ten Trinity Square’s: Spec challenges below.
Bold signage inspired by the historical era of its architecture
We completed the full package of internal and external signage across the whole building. Ten Trinity Square was re-created to achieve an exclusive arrangement of residences, a hotel and club. We created and installed wayfinding and signage for each of these areas ensuring that each area had its own specific scheme which maintained a harmonious link between them to express Jackson Daly’s creative design. The architecture of Ten Trinity Square is particularly bold hence the signage scheme for the hotel had to incorporate historical context of the era in which it was built while allowing a more modern interpretation for the residential suites and club.
Both the suite signage and the brass signage were an inspirational project to work on. As brass signage specialists, we were able to create unique brass signage incorporating the history of the architecture. The external signage was created to ensure robust enduring signage. This was inspired by the era of the architecture and beautiful brass signage with reversed etched bronze was chosen to represent its history. To create wayfinding signage that harmoniously linked in with the signage scheme, laser cut brass lettering was used. To achieve the correct aesthetic, bespoke polished brass plaques were also used. These brass plaques were chemically etched to achieve a high level of detail.
A satisfied client and a continuous business partnership
Overall, we are proud to have produced and installed Ten Trinity Square’s complete signage scheme to Jackson Daly’s specifications, on time and on budget.
We continue to have a close business partnership with Jackson Daly and are presently working on several ambitious projects with them.
Consultation
Upon reviewing F.r.a.’s spec, we identified that many aspects of their design proposal raised significant build challenges.
For their floor identification signage, F.r.a. had specified it to be built from 10mm brass. As a brass signage specialist, we recognised that not only would this be very expensive, when laser cut its near impossible to get a smooth finish, posing a health risk for residents.
In light of this, we advised to create this signage from 6mm brass with hand-polished edges.
In turn, for their reverse-etched signage, F.r.a want a unique asphalt-styled textured finish. As a leader in chemically etched signage, we advised that there was no standard manufacturing process for this finish.
To deliver this unique asphalt-styled textured finish for F.k.a., we created it with our supplier. We then mechanised the process to be able to roll it out on a large scale.
Quality Assurance
To ensure that our signage standards met Jackson Daly’s detailed requirements, we followed a rigorous quality assurance process.
Before constructing any signage:
• we used a professional art worker to visualise Jackson Daly’s sign designs
• we prototyped a range of Jackson Daly’s more challenging sign finish requests
• we welcomed Jackson Daly to visit the workshop to review the signs
When installing the signage:
• we used software called Sightworx to send Jackson Daly’s monthly progress reports
• conducted an on-site review
Procurement
From reviewing Jackson Daly’s brief, it was clear that their design proposal required a vast quantity of brass. Due to global trade issues caused by Brexit and Covid-19, brass is currently very difficult to procure. However, our strong network of suppliers was able to source brass from a mill based in Germany. Due to lead time issues, this was an involved and time-consuming process.
Timescale
Delivery and Installation
